Wisers AIDA Model Facilitates Business Decision-making in Digital Marketing Era

Nowadays, it is pivotal for enterprises to realize digital marketing transformation by finding out valuable commercial information from massive data and converting them into quantifiable ones. Many consumers’ behaviours are not decided by digital data, which have transformed their decision-making process. In view of this, WisersAnalytics is designed by integrating the traditional marketing theory with the company’s own artificial intelligence (AI) natural language semantic analysis technology to form the AIDA model. With a series of indicators such as brand recognition, popularity, reputation and purchasing behaviour, consumers’ purchase path could be easily quantifiable for enterprises.

2019-02-21 11:20:30

Data and Media Hack 2019 Held Successfully in HKBU with the Help of Wisers AI Technology

The Department of Journalism and the Department of Computer Science of Hong Kong Baptist University (HKBU) co-organised the Data and Media Hack 2019 (DMH 2019) in HKBU from 25 to 27 January 2019. About 100 students from 7 universities in Hong Kong took part in the competition that aimed to set the stage for innovation and exchanges between media and computer spheres, and encourage students to leverage artificial intelligence (AI) and media data to address social or commercial issues that matter to our future. During the intensive 48-hour competition, 14 contesting teams had to choose from one of the three topics, including (i) Health and Ageing Issues; (ii) Media, Culture, and Entertainment; and (iii) Leisure, Retail and Tourism, to initiate conceptual modelling, feasibility study, data analysis, programming, and presentation.

2019-02-12 11:20:30

慧科訊業：車企如何利用大數據助力數字化營銷？

當前，我國正處在加快汽車戰略性新興產業發展的關鍵時期，隨著新興技術不斷融入到汽車工業領域，用戶的個性化需求愈發強烈，愈發多樣化，汽車已不再是傳統產品的單一化市場，而向多元化方向發展。未來伴隨人們購買與使用汽車的目的的變化，也將導致車企的數字化轉型。1月10日-11日，第五屆中國汽車產業信息化技術創新峰會在上海舉行，來自國內外的政府機構、汽車集團、整車企業、零部件企業的總經理、首席信息官、首席數字官、研發總監、技術總監、市場總監、業務規劃總監等齊聚一堂。共同探討汽車信息化發展現狀與未來趨勢，交流汽車數字化時代大數據、云計算、網絡安全、數字化轉型等先進技術，促進汽車行業的合作與交流，挖掘市場最佳解決方案與合作伙伴。慧科訊業總經理AngelYoung受主辦方邀請，作為嘉賓參與會議，并進行了題為《車企如何利用大數據助力數字化營銷》的演講。演講主要闡述了慧科如何洞悉數字化營銷發展趨勢，以大數據賦能，幫助車企把握數字化轉型帶來的營銷機會。在演講中，AngelYoung?對大家關心的汽車市場所面臨的營銷困境進行了深入分析并提出了行之有效的解決辦法。受經濟形勢、宏觀政策等因素的影響，2018年汽車銷量...

2019-01-16 11:20:30

Five Years After Implementation of Provisions on the Liability for the Repair, Replacement and Return of Household Automotive Products, WisersAnalytics Makes In-depth Analysis into Market Changes

WisersAnalytics and China Consumer Journal jointly released a report on how the 5-year implementation of the Provision on the Liability for the Repair, Replacement and Return of Household Automotive Products (the “Provision”) has affected consumers’ behaviors. Through collecting via backtracking data, the study aimed to understand the effectiveness and feedback of the Provisions, in a bid to shed light on related issues and development trends. After combing through massive data, the report made analysis and interpretation through thus gaining widespread recognition from the industry as well as capturing the attention of the majority of automobile consumers.

2019-01-10 11:20:16