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        Brand Digitalisation
        Brand Digitalisation
        Formulate precise sales and marketing strategies for the brand
        Home/Solutions/By Professional Role/Brand Digitalisation
        Background and Challenges
        Business ChallengesBackground and Challenges
        • How should public sentiment be monitored and crisis be alerted in advance?
        • Which behavioural characteristics of consumers should be mastered?
        • How should industry and corporate brand performance be evaluated?
        • How should brand enthusiasm and reputation be mastered anytime?
        Background and Challenges
        Solution Features
        Making use of world-leading AI engine, rich Chinese data asset base as well as life-cycle big data smart governance system, Wisers offers customers multi-dimensional public sentiments monitoring and market insight solutions. Information about brand conditions and analysis results can be monitored anytime, enabling public sentiments monitoring and crisis pre-alert, with a full grasp of behavioural characteristics of consumers, corporate brand performance can thus be evaluated.
        Wisers Brand Digitalised Solutions

        Public sentiment monitoring

        Omni-media channel monitoring

        Negative pre-alert and crisis tracking

        WeChat news express

        Buzz monitoring for competitors' products

        Real-time tracking analysis

        Press release monitoring

        Market intelligence monitoring

        Collect market intelligence of the industry with omni-network data access

        Consumer

        Consumer insight

        User insight

        AIDA ranking

        Brand

        Industry hot spot observation

        Reputation performance

        Brand positioning

        Product

        Product reputation insight

        New product survey and research

        Product and service insight

        Sales and marketing

        Activity impact

        Media impact

        E-commerce analysis

        Livestreaming sales promotion analysis

        Wisers Platform Products

        Wisers Media Centre

        Omni-network public sentiment monitoring anytime covering oneself, competitors' products and industry

        Wise BI

        Smart and in-depth data analysis, with easy explanation on sales & marketing data and assisting decision-making

        Wise Influencer

        Data pre-test, impact monitoring, KPI evaluation, getting comprehensive KOL sales and marketing data

        Wise Search

        World-leading Chinese media information and business intelligence database, with quick securing of news and information closely related to business

        Wise Hot Buzz

        Consolidate the hottest topics of the network, commencing daily online information intake for industry experts

        Wise Event Analysis

        Provide easy explanation on communication track and impact of events, enabling a full grasp on communication dynamics and trend

        Wisers Rich Chinese Data Asset Base

        Data: Data coverage featuring remarkable depth and breadth

        740,000+ Raw information sources

        100+ Billion historical data

        100+ Million real-time data delivery

        Information: World-leading data governance capability

        Natural language processing

        Image identification

        Video analysis

        Knowledge: Knowledge maps covering 14 major industries

        In-depth knowledge maps covering a wide range of vertical industries 

        In-depth data business insight

        Benchmarking for 10 major industries, AIDA consumer insight model, social media filter model etc.

        Wisdom: Business decision-making solutions based on years of expertise in the industry

        Wise Business Analytic Solution

        Solution Advantages
        • Rich Chinese Data Asset BaseRich Chinese Data Asset Base
          ? Raw Data: Massive data resources
          ? Information: Leading data governance capability
          ? Knowledge: Industry data correlation capability
          ? Insight: Capability for in-depth business insight based on big data analysis
          ? Wisdom: Business smart decision-making solutions
        • World-leading AI Intelligence EngineWorld-leading AI Intelligence Engine
          ? World-leading Chinese NLP technology
          ? Out-of-the-box AI business model matrix
          ? 25+ International invention patents
          ? 100+ AI and big data experts as team members
        • Life-cycle Data Governance System Life-cycle Data Governance System
          ? One-stop data management and analytical platform
          ? Seamless access to comprehensive data
          ? Industrial level data process SOP
          ? Real-time unstructured data processing
          ? Smart big data governance platform
          ? 360-degree multi-dimensional data analysis, with one-click for deployment and cloud-native feature
        • Business Decision-making Solution Driven by AIBusiness Decision-making Solution Driven by AI
          ? Based on sources from omni-media data insight
          ? AI-empowered business insight platform
          ? In-depth interpretation and strategy solutions by industry experts
          ? Life-cycle professional consultancy services
        Customers
        • 匯豐
        • 招商證券
        • BCG
        • 小米
        • 華為
        • 蘋果
        • 寶馬
        • 復旦大學
        • 星巴克
        • 中國平安
        • 中國移動
        • 中國聯通
        Performance evaluation on brand collaboration and sponsor
        Making use of world-leading AI engine and rich Chinese database as well as life-cycle big data smart governance system, Wisers offers sales and marketing practitioners digitalised solutions, enabling a big data-based comprehensive and real-time overview of dynamics.
        MorePerformance evaluation on brand collaboration and sponsor
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