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        Media Intelligence
        Media Intelligence
        Explore in-depth value behind data, empowering public relations practitioners
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        Product Introduction
        Achieve public sentiment monitoring and insight analysis,  coupling with the classic role of public relations and catering to the basic needs of corporations; in-depth value behind data can be explored, with the provision of insight on media and sales, bringing corporations a scientific basis in decision-making, empowering public relations practitioners in full.
        Business Values
        • Public Sentiment Monitoring Analysis

          Public Sentiment Monitoring Analysis

          Monitor and analyse public sentiment situation; immediately master and track negative public sentiment

        • Media Strategy Support

          Media Strategy Support

          Provide users with support on customised media strategy through media research and consultancy service

        • Analysis on Communication Performance Monitoring

          Analysis on Communication Performance Monitoring

          Completely monitor and summarise communication performance including press release and other communication categories

        • Social Media Insight

          Social Media Insight

          Insight on social media communication trend and KOL sales data, obtaining the real opinion from social media

        Core Functions
        • Public Sentiment Monitoring Service

          Professional building of public sentiment monitoring structure, with professional public sentiment data clearance, research and determination;

          Provide H5 public sentiment report, omni-media public sentiment monitoring and communication analytical report, and more;

        • Negative Pre-alert Service

          Research and determination by experts with precise pre-alert results, mastering negative public sentiment most promptly when facing sudden and substantial negative incident, with 7*24 crisis tracking activated immediately;

          Provide negative pre-alert and crisis tracking, negative incident communication analytical report, and more;

        • Communication Analytical Report

          Analyse one's reputation performance and proactive communication impact through analysing multi-dimensional public relations communication index, with continuous optimisation on communication strategy;

          Provide communication analytical reports covering products of oneself and competitors, activity communication, social campaign, with immediate tracking and analysis on brand and activity as well as press release monitoring service;

        • Media Research Consultancy

          Support customers on customised media strategy through media research consultancy report and customised consultancy services;

          Provide customers with reports on media pattern and trend research as well as audience portrait, consultancy on media exposure habit and media investment selection, omni-media communication impact evaluation (value of soft news/audience exposure), and media housekeeping service;

        • Public Relations Consultancy Recommendation

          Short term: Full scanning of macro-environment, with diagnosis on micro-environment brand reputation risks, providing recommendations on special project handling;

          Long term: Comprehensive training programme on brand reputation management, covering systematic crisis public relations, sustainable brand building, and more;

          Provide public relations pre-alert consultancy services, crisis contingency solutions, public relations research and determination (classification analysis), crisis public relations training, brand communication training, industrial policy in-depth understanding, among others;

        Core Advantages of Products
        • Negative Research, Determination and Tracking

          Negative Research, Determination and Tracking

          A team of close to 100 for negative response, with service experience covering more than 20 vertical industries, achieving dual closed-loop models on crisis research, determination and tracking

        • Communication Analysis

          Communication Analysis

          Based on omni-media abundant data and multiple types of analytical models, providing users with in-depth exploration and insight analysis under different scenarios, covering public sentiment, communication, negative incident, and more

        • Media Research Consultancy

          Media Research Consultancy

          Professional team on media research, well-versed in domestic media environment with years of experience in serving customers, coupled with well-established methodology on scientific omni-media evaluation, providing customers with objective and customisable media consultancy services

        • Public Relations Consultancy

          Public Relations Consultancy

          With a team of experts on industry crisis public relations strategy, consultants for crisis emergency response, providing users with life-cycle closed-loop services on brand consultancy

        Applicable Scenarios
        • Public Sentiment Monitoring

          Public Sentiment Monitoring

          ? Daily public sentiment monitoring on oneself

          ? Daily public sentiment monitoring on competitor's products

          ? Daily public sentiment monitoring on the industry

        • Negative Alert & Tracking

          Negative Alert & Tracking

          ? Negative information pre-alert

          ? Negative information continuous tracking

        • Communication Analysis

          Communication Analysis

          ? Analysis on news communication effectiveness

          ? Analysis on special project communication

          ? Analysis on phase communication

        • Media Research

          Media Research

          ? Insight on media pattern and trend

          ? Media collaboration strategy

          ? Evaluation on media communication effectiveness

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