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        Product Digitalisation
        Product Digitalisation
        Conduct innovative decision-making for product
        Home/Solutions/By Professional Role/Product Digitalisation
        Background and Challenges
        Business ChallengesBackground and Challenges
        • Which behavioural characteristics of consumers should be mastered?
        • How should industry and corporate brand performance be evaluated?
        • How should brand enthusiasm and reputation be mastered anytime?
        • How should market intelligence of the industry be monitored?
        Background and Challenges
        Solution Features
        Making use of world-leading AI engine, rich Chinese data asset base as well as life-cycle big data smart governance system, Wisers offers customers multi-dimensional public sentiments monitoring and market insight solutions, facilitating smart digitalised operations of product. It enables a full grasp of behavioural characteristics of consumers as well as product enthusiasm and reputation anytime, thus innovative decision-making for product is made possible.
        Wisers Product Digitalised Solutions

        Buzz monitoring for competitors' products

        Real-time tracking analysis of brand's activities

        Press release monitoring

        Market intelligence monitoring

        Collect market intelligence of the industry with omni-network data access

        Consumer

        Consumer insight

        User insight

        AIDA ranking

        Brand

        Industry hot spot observation

        Reputation performance

        Product

        Product reputation insight

        New product survey and research

        Product and service insight

        Sales and marketing

        Activity impact

        Media impact

        E-commerce analysis

        WiseOne Intelligent Data Platform

        Wisers Media Centre

        Omni-network public sentiment monitoring anytime covering oneself, competitors' products and industry

        Wise BI

        Smart and in-depth data analysis, with easy explanation on sales and marketing data and assisting decision-making

        Wise Influencer

        Data pre-test, impact monitoring, KPI evaluation, getting comprehensive KOL sales and marketing data

        Wise Search

        In-depth data business insight

        Wise Hot Buzz

        Consolidate the hottest topics of the entire network, commencing daily online information intake for industry experts

        Wise Event Analysis

        Provide easy explanation on communication track and impact of events, enabling a full grasp on communication dynamics and trend

        Wisers Rich Chinese Data Asset Base

        Data: Data coverage featuring remarkable depth and breadth

        740,000+ Raw information sources

        100+ Billion historical data

        100+ Million real-time data delivery

        Information: World-leading data governance capability

        Natural language processing

        Image identification

        Video analysis

        Knowledge: Knowledge maps covering 14 major industries

        In-depth knowledge maps covering a wide range of vertical industries

        In-depth data business insight

        Benchmarking for 10 major industries, AIDA consumer insight model and social media filter model etc.

        Business decision-making solutions based on years of expertise in the industry

        Wise Business Analytic Solution

        Solution Advantages
        • Rich Chinese Data Asset BaseRich Chinese Data Asset Base
          ? Raw Data: Massive data resources
          ? Information: Leading data governance capability
          ? Knowledge: Industry data correlation capability
          ? Insight: Capability for in-depth business insight based on big data analysis
          ? Wisdom: Business smart decision-making solutions
        • World-leading AI Intelligence EngineWorld-leading AI Intelligence Engine
          ? World-leading Chinese NLP technology
          ? Out-of-the-box AI business model matrix
          ? 25+ International invention patents
          ? 100+ AI and big data experts as team members
        • Life-cycle Data Governance System Life-cycle Data Governance System
          ? One-stop data management and analytical platform
          ? Seamless access to comprehensive data
          ? Industrial level data process SOP
          ? Real-time unstructured data processing
          ? Smart big data governance platform
          ? 360-degree multi-dimensional data analysis, with one-click for deployment and cloud-native feature
        • Business Decision-making Solution Driven by AIBusiness Decision-making Solution Driven by AI
          ? Based on sources from omni-media data insight
          ? AI-empowered business insight platform
          ? In-depth interpretation and strategy solutions by industry experts
          ? Life-cycle professional consultancy services
        Customers
        • 匯豐
        • 招商證券
        • BCG
        • 小米
        • 蘋果
        • 寶馬
        • 復旦大學
        • 星巴克
        • 中國平安
        • 中國移動
        • 中國聯(lián)通
        • 中國人民大學
        Performance evaluation on brand collaboration and sponsor
        Making use of world-leading AI engine, abundant and rich Chinese data asset base as well as life-cycle big data smart governance system, Wisers offers sales and marketing practitioners digitalised solutions, enabling a big data-based comprehensive and real-time overview of dynamics. Communication trend and public sentiment can thus be better mastered, and winning decision-making is made possible.
        MorePerformance evaluation on brand collaboration and sponsor
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